The letter “A” – a metamorphose
ALTHOFF HOTEL COLLECTION 2014
After an extensive market research, a design concept for the branding of a luxurious hotel chain has been developed.
In the process of redesigning the logo the letter “A”, being the brand’s significant signet, received a make-over reflecting the design language and the ALTHOFF Hotel’s high quality standards . The letter “A” in the writing has been incorporated - an abstracted emblem as a corresponding logo – an analogy to the manorial collection of exceptional hotels. Business cards, stationary, a key card holder, as well as a presentation folder with an inlaid booklet have been designed in addition to the logo.
Planning & Realization FINE ROOMS GmbH Berlin Germany